The Essential One are a brand with a big heart. Their ethos rests in their firm and sensitive understanding of new parenthood. Their commitment to a fuss-free, supportive shopping experience was perfect for our customer-journey focus, and Magento 2 was chosen as the perfect platform to grow as they did.
Previously on a bespoke to them platform, they wanted one that’d give them autonomy, and to take their business to the next level. They wanted a site that’d be responsive across devices, reaching their new parents wherever they are. They also wanted to uncomplicate checkout and make homepage merchandising more appealing.
We migrated to Magento 2 to give them ultimate control, from their old site that was riddled with technical issue. Collaboratively, we evolved the look and feel, to communicate trust and quality in a fun way. The catalogue and navigation was reflected for gender and age choices, so getting where they want fast was now easy for the customer. We integrated invaluable parenting advice with relevant products, so that parents felt supported in their journey, and optimised fully with a responsive design for busy mobile-first parents.