Our Senior Designer, Warren Challenger, takes a look into optimisation, design tactics you can use to increase checkout conversion, how storytelling theory can help your presentations and some of the more essential principles designers should be aware of.
Baymard produced research that found that on average, 26% of users have abandoned purchases during the checkout flow solely because the checkout flow was too long or too complicated. Baymard’s research director Christian Holst walks us through a selection of Baymard’s checkout research findings showing you how you can achieve an eight field long checkout flow.
Remember your favourite story as a child? How did it make you feel? You might not remember the entire narrative, but I’m sure you remember how you felt. That’s the same kind of impact you should aim for in your presentations, and by using a few simple storytelling techniques, we can get it.
By understanding how our designs are perceived, we can make adjustments so that the products we create are more effective in achieving the goals of the user. This article will introduce some design principles which we believe are essential, and also provide common examples of these principles in practice.
Amazon, like all big eCommerce companies, is continuously updating their product to enhance the experience and improve conversion. Growth Design walks us through some of the small tweaks that Amazon is doing today – good and evil.
Hot Design Links
- Econsultancy and Sitecore’s research – based on a study of over 1,200 merchandising, eCommerce, and marketing executives in retail – found that, globally, 61% of executives describe their business model as being under “significant” or “extreme” pressure to adapt to changing conditions.
- Animated icons in Lottie Framework and After Effects for immediate implementation to your apps or websites.
- The Apple Mac Pro what we got to see a glimpse of is not a radical shift like what its previous generation attempted, but instead a return to form. It’s heavily inspired by many of Apple’s past products.