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Design Digest: Improve your checkout conversion, presentation techniques and design psychology.

Our Senior Designer, Warren Challenger, takes a look into optimisation, design tactics you can use to increase checkout conversion, how storytelling theory can help your presentations and some of the more essential principles designers should be aware of.

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From 16 Form Fields to 8 Fields

Checkout Optimization: From 16 Form Fields to 8 Fields

Baymard produced research that found that on average, 26% of users have abandoned purchases during the checkout flow solely because the checkout flow was too long or too complicated. Baymard’s research director Christian Holst walks us through a selection of Baymard’s checkout research findings showing you how you can achieve an eight field long checkout flow.

How to Use Children’s Book Storytelling Techniques in Presentations

How to Use Children’s Book Storytelling Techniques in Presentations

Remember your favourite story as a child? How did it make you feel? You might not remember the entire narrative, but I’m sure you remember how you felt. That’s the same kind of impact you should aim for in your presentations, and by using a few simple storytelling techniques, we can get it.

The Psychology Principles Every UI/UX Designer Needs to Know

The Psychology Principles Every UI/UX Designer Needs to Know

By understanding how our designs are perceived, we can make adjustments so that the products we create are more effective in achieving the goals of the user. This article will introduce some design principles which we believe are essential, and also provide common examples of these principles in practice.

UX Checkout Tactics

UX Checkout Tactics

Amazon, like all big eCommerce companies, is continuously updating their product to enhance the experience and improve conversion. Growth Design walks us through some of the small tweaks that Amazon is doing today – good and evil.

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