Here it is. Our Head of Design, Joseph Russell, takes to giving his opinion on what’s hot from the design team’s reading list.
This video walkthrough of Amazon’s seventh physical store demonstrates innovative ways the interface and insights of their ecommerce experience have shaped the offline presence. For example, a hyperlocal shelf like “New York’s non-fiction bestsellers”, and user reviews under each book, inject social proof that is a cornerstone of shopping with the retail giant.
The previous link is a great example of a bricks-and-clicks experience. Creating a successful integration needs the various touch points to be coordinated and connected, this is where the field of service design comes in. It’s been hotly discussed in the UX community, and recently featured at DXN, but brands with omnichannel plans should be paying attention too.
We recently optimised a registration journey and achieved a 120% uplift. Instead of reducing the number of steps, we increased them, breaking a long form into smaller bite size pieces. This article delves deeper into another example, explaining the cognitive factors that allow this approach to succeed. Something to consider for configurators and checkouts.
What we loved: interactive music making lessons, ranging from basic beats to advanced scales, all delivered in-browser, and with an interface that echoes their hardware and software products.
What we loved: the striking combination of high quality imagery, instructional videos, and grid-breaking layout shows a fierce side to brochure and ecommerce design.
What we loved: a brand guide that spans print, digital, in-car, and more, mixing basic rules with creative freedom for a truly congruent cross-platform experience.
- This IKEA concept envisages an online assistant that matches furniture to your needs
- Google swap blobs for squircles in a redesign of over 2,000 Android Emoji
- Ditch wireframes and plan your next mobile design using a simple spreadsheet
- Another great resource to learn CSS, plus some interesting layouts for editorial content
- Create interactive prototypes right in Sketch with Invision’s new Craft Prototype plugin
- This slide deck shows why speed is the most important optimisation for mobile ecommerce