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Designer’s May Round-Up

Here it is. Our Head of Design, Joseph Russell, takes to giving his opinion on what’s hot from the design team’s reading list.

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Inside Amazon’s first NYC brick-and-mortar store

This video walkthrough of Amazon’s seventh physical store demonstrates innovative ways the interface and insights of their ecommerce experience have shaped the offline presence. For example, a hyperlocal shelf like “New York’s non-fiction bestsellers”, and user reviews under each book, inject social proof that is a cornerstone of shopping with the retail giant.

The Move From Product to a Service Mindset

The previous link is a great example of a bricks-and-clicks experience. Creating a successful integration needs the various touch points to be coordinated and connected, this is where the field of service design comes in. It’s been hotly discussed in the UX community, and recently featured at DXN, but brands with omnichannel plans should be paying attention too.

Better Form Design: One Thing Per Page

We recently optimised a registration journey and achieved a 120% uplift. Instead of reducing the number of steps, we increased them, breaking a long form into smaller bite size pieces. This article delves deeper into another example, explaining the cognitive factors that allow this approach to succeed. Something to consider for configurators and checkouts.

Spotted

Learning Music (Ableton)

What we loved: interactive music making lessons, ranging from basic beats to advanced scales, all delivered in-browser, and with an interface that echoes their hardware and software products.

IGK Hair

What we loved: the striking combination of high quality imagery, instructional videos, and grid-breaking layout shows a fierce side to brochure and ecommerce design.

Audi Brand Renewal

What we loved: a brand guide that spans print, digital, in-car, and more, mixing basic rules with creative freedom for a truly congruent cross-platform experience.

Inspired

Designer’s July Round-Up

Designer’s July Round-Up

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Designer’s June Round-Up

Designer’s June Round-Up

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Designer’s March Round-Up

Designer’s March Round-Up

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