logo-bs logo-dxn logo-odl Group 19

Magento’s Most Inspiring Fashion Retailers

Ecommerce platforms are the backbone of modern fashion commerce. They are the key to enabling innovative and exciting shopping experiences in the digital world.

Delight your customers and boost profits with Magento Commerce, the flexible eCommerce platform that is completely tailored to you. It offers flexible, scalable solutions designed to help you grow and succeed online, but don’t just take our word for it. Below are some of the world’s most inspiring fashion brands that have achieved eCommerce success with Magento.

Paul Smith

“Fashion is about today and tomorrow. Nobody cares how good you used to be.” Paul Smith

Sir Paul Smith CBE RDI is Britain’s foremost designer and master shop-keeper, who has been making and selling clothes since the 1970s. Everything Paul Smith creates is underpinned by a dry, British sense of humour — but his greatest attribute, according to Vogue, is his simplicity. In pursuit of a streamlined eCommerce experience, in October of 2017, Paul Smith decided to upgrade to Magento Commerce 2.

With roots that start in our own hometown, Paul’s first shop measured just 3 x 3 meters and it opened in 1970 on 6 Byard Lane, Nottingham under the name ‘Paul Smith Vetements Pour l’Homme’. It was one small room without any windows but Paul called it a shop, since then Paul Smith has gone from one store in a back alley in Nottingham, to a global brand with an international site serving six countries, two languages, and multiple currencies powered by Magento 2 Commerce.

The Results

In the six months following their upgrade, Paul Smith has seen revenue increase by 15.5%. Their focus on the mobile customer experience paid off with an increase of 8.6% in mobile users and an increase of 5% in mobile conversions.

Helly Hansen Magento Commerce

Helly Hansen

In 1877, Captain Helly Juell Hansen saw a need for better protection from the harsh Norwegian elements.

Captain Hansen and his wife, Maren Margarethe, began soaking coarse linen with linseed oil. This state-of-the-art process resulted in water-resistant clothing for workers at sea, and Helly Hansen was born.

Today, the brand has thrived throughout more than a century of changes and Helly Hansen gear is worn and trusted by professionals on each of the seven seas; atop the tallest mountains; and on worksites in cities around the globe. They needed a platform that was scalable and just as ambitious as them, and so Helly Hansen tied their colours to the mast of Magento Commerce.

The Results

Comparing their site statistics from before their re-platforming project, Helly Hansen was pleased to discover that they had increased traffic by 24%, boosted their mobile traffic by 48%, and increased their overall revenue by over 45%.

Osprey London Magento Commerce

Osprey London

Graeme Ellisdon founded Osprey London in 1980 in a hayloft in Hertfordshire with just £500 and a collection of hand-cut and handstitched belts.

These beautiful handmade leather belts were snapped up almost immediately by some of the UK’s leading retailers, his best-selling belts were soon joined by leather bags and accessories for women and for men.

As passionate about the development of the business as he is about the product itself, Graeme spearheaded the company’s move into online retail in 2005 and extended the company’s retail presence, with the development of the OSPREY HOME lifestyle concept store.

In 2016, the company set an aggressive goal of doubling its online business every year for three to five years, and so the brand planned to launch their new Magento site ahead of dropping their latest catalogue program to drive more traffic to the site, deliver an innovative digital experience, and turn more catalogue readers into online shoppers.

The Results

Osprey London beat their aggressive target of doubling their online business and have enjoyed an increase in online revenue of 300% year-over-year along with a 50% increase in conversion rates and a 170% increase in customer sessions since moving to Magento Commerce in April 2017.

Oliver Sweeney Magento Commerce

Oliver Sweeney

Once upon a time in 1969, there was a 16-year-old kid who dreamt of running away to London to be a shoemaker. So he did.

After two decades learning his craft from some of the greatest bespoke shoemakers in the business, Oliver Sweeney decided to go it alone, founded his eponymous business, and went on to be one of the great maverick shoe designers of his generation. For 30 years, the brand has been committed to creating classic timeless styles with a modern twist of something special.

Just like their shoes, Oliver Sweeney needed its new eCommerce website to be a perfect fit. After all, this is a company that employs tattoo artists to personalize their shoes and so it was clear that creativity and craftsmanship needed to be at the core of their offering. With Magento Commerce, Oliver Sweeney got that and much more, keeping them one step ahead of the competition.

The Results

With Magento Commerce, Oliver Sweeney found the right style, fit, and function in an eCommerce platform that delivered a 15% increase in Average Order Values, 12% increase in conversion rates and a 25% increase in mobile conversion rates.

Thinking about re-platforming to Magento Commerce? Get in touch today.

Telling Your Brand Story on Your Fashion Website

Telling Your Brand Story on Your Fashion Website

Read More >

Straight-forward shopping for parents

Straight-forward shopping for parents

View Case Study

Beautiful brands deserve sites to match

Beautiful brands deserve sites to match

View Case Study

Start the conversation

Whether it’s a new site or an existing one, Jamie’s ready to respond to you on
jamie@wearejh.com or +44(0)115 933 8784