How to Minimise Cart Abandonment This Holiday Season

Today, cart abandonment is cited as a big problem for eCommerce businesses and continues to grow. Abandonment has reached 77%, according to Clickz, and though some abandonment has to be expected, that’s still a pretty depressing figure: Only a third of your browsers will complete their purchase.

This hits harder during the Holidays, by far the busiest season for eCommerce brands. With some retailers making up to around 40% of their yearly revenue in quarter four, there’s no margin for risk when it comes to making sure cart abandonment is kept to an absolute minimum. With a little help, you really might be able to view it as part of your funnel.

So, what can you do now to prepare for abandonment at peak? With eight years experience helping clients make sure their site is ready, here’s our advice for skyrocketing sales and quashing potential abandonment.

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