Be prepared for peak retail season with our twelve-step checklist – the key to eCommerce success at Black Friday, Christmas, and beyond.
Review Last Year’s Performance
Use your data to tell you when and who will be shopping, and to analyse what drove conversion.
Prepare for Early Shoppers
Because Christmas shopping begins in August, don’t underestimate the incredibly organised.
Beware the Influx of Returns
Gifts are returned more than other items, and so a seamless system is critical.
Promote Gift Cards
Vouchers are easy to make, fast and simple to deliver. The Christmas shopper is famously keen on this shortcut.
Reward Loyal Customers
And turn new customers into ones that want to come back. Think points, and additional perks on delivery
Target Old Customers
If they’ve forgotten about you, peak is the time to prompt, with a pressure on all to spend and buy like no other time.
Offer Gift Wrapping
Make the gift-giving journey as task-cutting as possible and customers will love you for it.
Create Assets for Social Promotion
As early as you can, having all assets good to go is an easy task to tick off, prior to the rush commencing.
Schedule Your Last Minute Marketing
No let up until it’s all over. For every early planner, there’s one rushing around last minute.
Build Momentum of Social
Run comps, encourage reviews with prizes,get quirky with hashtags – in short, stand out.
Plan Festive Content
Being seasonal has never been so important. Think gift guides and enticing lifestyle pieces
Plan for Upsell and Bundles
Make the most of each and every site visit, using data to decide what customers might want to buy with an item.