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Preparing for Peak – The Complete Checklist

Be prepared for peak retail season with our twelve-step checklist – the key to eCommerce success at Black Friday, Christmas, and beyond.


Review Last Year’s Performance

Use your data to tell you when and who will be shopping, and to analyse what drove conversion.

Prepare for Early Shoppers

Because Christmas shopping begins in August, don’t underestimate the incredibly organised.

Beware the Influx of Returns

Gifts are returned more than other items, and so a seamless system is critical.

Promote Gift Cards

Vouchers are easy to make, fast and simple to deliver. The Christmas shopper is famously keen on this shortcut.

Reward Loyal Customers

And turn new customers into ones that want to come back. Think points, and additional perks on delivery

Target Old Customers

If they’ve forgotten about you, peak is the time to prompt, with a pressure on all to spend and buy like no other time.

Offer Gift Wrapping

Make the gift-giving journey as task-cutting as possible and customers will love you for it.

Create Assets for Social Promotion

As early as you can, having all assets good to go is an easy task to tick off, prior to the rush commencing.

Schedule Your Last Minute Marketing

No let up until it’s all over. For every early planner, there’s one rushing around last minute.

Build Momentum of Social

Run comps, encourage reviews with prizes,get quirky with hashtags – in short, stand out.

Plan Festive Content

Being seasonal has never been so important. Think gift guides and enticing lifestyle pieces

Plan for Upsell and Bundles

Make the most of each and every site visit, using data to decide what customers might want to buy with an item.

Getting Mobile-Ready for Your Peak Season

Getting Mobile-Ready for Your Peak Season

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Our CTO’s ‘Preparing for Peak’ Round-Up

Our CTO’s ‘Preparing for Peak’ Round-Up

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3 Shipping and Packaging Rules for the Holiday Season

3 Shipping and Packaging Rules for the Holiday Season

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