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Sunspel redesign nominated for Magento Imagine ecommerce award

Next week is Imagine 2016 — Magento’s premier conference where thousands of merchants and partners from around the world gather to share and celebrate the latest ideas in commerce.

The highlight of this event is the Imagine Excellence Awards which recognises exceptional achievements in ecommerce, particularly for innovation, outstanding customer experiences, and beautiful design.

Sunspel’s responsive website, designed and built by JH, has been announced as a finalist in the Best Mobile Experience category. The project was selected by a panel of expert judges looking for “exceptional innovation, usability, and design on a portable handheld device (excludes iPad)”.

Sunspel responsive website by JH

JH have been working with Sunspel for four years, continually refining the shopping experience and marketing integration to maintain double-digit growth. Last year, together with Sunspel’s marketing team, we delivered a major rebuild of the Magento store. This project saw refreshed brand styling and new merchandising functionality wrapped up by an all-important responsive web design.

The new, flexible website provides a fast, usable, and attractive experience, regardless of device. This is vital to serving Sunspel’s loyal customer base, around 50% of whom shop using their tablet or smartphone. The results have been outstanding. A combination of improved conversion rates, increased sales, and higher order values, have almost doubled revenue year-on-year. The impact is even more pronounced for smartphone users, where the optimised design has achieved a 200% revenue increase.

The team at JH are proud to see the project nominated for such an illustrious ecommerce award which is highly contended by agencies worldwide.

Winners will be announced at Imagine on April 12th.