Too often budgets, resources and all-round energies are focussed on driving new customers to a site – but getting them there means nothing if they’re met with an experience that’s not working hard to drive conversions.
Many customers visiting your site have the intention to buy and don’t. How can you capture those potential sales?
If you’re anything like the average Google Analytics user, you can probably log in, click around, and get a rough picture of what your traffic looks like. Sound about right? You’re just scratching the surface.
IA woman, let’s call her Emma, walks into a supermarket. She knows exactly what she’s come in for so she starts putting the items into her trolley. Once she’s got everything she needs she begins making her way to the checkout.
We’re reading and writing more than ever before. Content is everywhere. It’s King, some say. Perhaps it’s the Kingdom. Whichever way, we all read and we all write, most of us lots, every single day.