In response to our recent blog post, eCommerce Survival of the Fittest, the dotmailer team were keen to stress their belief on why automation puts you at the top of the eCommerce food chain.
They’re savvy explorers. Remember that about your buyers. And as for you, you’ve got to reel them in with tons of teaching.
The messaging app is on the cusp of becoming so much more. We're used to sharing our thoughts, ideas and decisions on them - now retailers can take our buying needs and translate them into the product we need - it's a whole new B2C synergy.
It’s not like the eCommerce landscape isn’t awash with buzz-terms, but dismiss Buyer Personas as yet more vacuous jargon and, without doubt, you’ll be missing out on revenue.
Design approaches and how to communicate them to a brand owner can be a challenging process. Chris Bailey explores how important creating a brand identity is.