Adobe Commerce December 2024 Update: B2B 1.5 Explained
The latest Adobe Commerce release brings some genuinely exciting B2B updates that could transform how you do business. While there’s plenty to unpack, we’ve focused on the developments that could make a real difference to your daily operations and future growth. Here’s what you need to know.
B2B eCommerce Platform Features: Adobe Commerce B2B 1.5 Explained
Multi-buyer eCommerce: Transform How Your B2B Customers Purchase
Think about how your B2B customers currently place orders. Are multiple buyers sharing the same login? Are purchasing managers juggling different accounts for different departments? The new multi-buyer assignment feature solves these headaches by allowing:
- Individual logins for every buyer within a company
- Personalised permissions and spending limits
- Department-specific catalogues and pricing
- Clear audit trails of who ordered what
B2B eCommerce Company Structure: Beyond Simple Hierarchies
This isn’t just about organisation charts – it’s about reflecting real business relationships in your digital commerce setup. Imagine:
- Multi-company assignment where users can easily access multiple company storefronts within their brand without switching accounts
- A franchise organisation where each location needs different products but central management oversight
- A corporate group where subsidiaries share some supplier agreements but maintain independent purchasing
- A retail chain where regional managers need to monitor local store purchasing whilst maintaining group-level controls
The new parent-child modelling lets you create these nuanced relationships while maintaining clear lines of control and visibility.
B2B Quote Management: Revolutionising Regular Orders
For businesses dealing with recurring orders, this feature is a game-changer. Instead of treating a quote as a one-off, you can now:
- Create templates for quotes allowing for repeat orders with the same negotiated discounts
- Set specific activation dates and durations
- Define minimum order quantities
- Lock in negotiated prices
- Automate the reordering process
Advanced B2B Pricing: The Negotiation Evolution
The improvements to quote management show a deep understanding of how B2B deals happen and a concerted effort to transpose that into digital B2B interactions:
- Lock in item-specific discounts that won’t be affected by later order-wide promotions
- Duplicate successful quotes for similar deals (particularly useful for seasonal ordering)
- Give management proper oversight of team quotes without micromanaging
- Streamline the whole quotation process for both buyers and sellers
eCommerce Payment Integration: When Simplicity Creates Complexity
The evolution of Adobe Commerce’s payment services reflects a deeper understanding of what businesses actually need. Beyond the impressive Black Friday performance metrics, there’s something more significant happening: payment management is becoming more autonomous. The ability to control and adapt your payment options without constant developer support means you can focus on what matters – optimising your customer experience and responding to changing payment preferences.
No-Fuss Payment Management
- Add Apple Pay, Google Pay, and Buy Now Pay Later directly from your admin panel
- Change payment methods without involving developers
- Configure everything through a simple interface
- Monitor transactions in real-time through built-in reports
Black Friday Insights That Matter
- Digital wallet payments drove higher average order values
- Businesses offering flexible payment options saw better conversion rates
- Quick payment method changes helped capture more sales
- Real-time monitoring caught and resolved issues faster
Our thoughts
Another exciting update to Adobe Commerce here, with significant levelling up on B2B and Adobe Payment services that were already top-of-their-game. We’re excited to show you where we’ve been implementing these for our clients, and excited to see the real-world usage elsewhere too.
Reignite Your eCommerce Journey
Every business’s eCommerce journey is unique, and there’s no one-size-fits-all solution. We’d love to hear about your specific challenges and discuss how these new developments could help address them.
What aspects of your eCommerce operation keep you up at night? How are you handling B2B relationships digitally? Let’s start a conversation about your specific needs and how modern commerce solutions could help you meet them.
Ready to explore how these developments could benefit your business? Let’s have a chat about how we can bring you the 2025 breakthroughs your 2024 partners promised you.