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Meet Magento UK 2023 – Panel: Devising An Inflation Busting Ecommerce Strategy

Panel Summary

In the dynamic world of e-commerce, adapting to challenges is essential for success. The Meet Magento UK event of 2023 brought together industry experts who shed light on effective strategies to optimise e-commerce operations. Leading experts shared their valuable insights on how businesses can thrive in the ever-evolving e-commerce landscape.

Meet Our Panelists:

-Joseph Russell, Strategy Director at JH
-Dave Gorman, Director of E-commerce at Leading Football Club
-Shaun Loughlin, Head of eCommerce at LeMieux
-Suzana Bulearca, Managing Director of PBSL Group

Key Insights:

Embracing Optimisation: Making the Most of Limited Resources

In a landscape where budgets are often tight, optimisation emerges as a powerful strategy. Shaun, a seasoned expert, advocates for a strategic approach. Instead of slashing budgets, he emphasises the importance of doubling down on marketing efforts. He underscores that maintaining top-of-funnel activities, like brand awareness, is crucial for long-term growth. By analysing data and engaging customers through surveys, businesses gain invaluable insights to drive meaningful improvements.

Promotions and Personalisation Are the Key Customer Loyalty

Suzana dives into the realm of promotions, revealing a clever approach. Rather than adopting a one-size-fits-all approach, she highlights the significance of personalisation. Utilising data-driven insights, businesses can tailor promotions to customer preferences. By offering relevant deals, businesses foster loyalty and encourage repeat purchases. Suzana’s approach shows that by understanding customer behaviour, e-commerce companies can offer promotions that truly resonate.

A/B Testing and Roadmap Alignment

Dave brings the spotlight to optimisation tactics. A/B testing and multivariate testing are his tools of choice. He emphasises that these tests should be closely aligned with the overall product roadmap. Dave’s method focuses on key points, particularly product detail pages. By enhancing these touchpoints, businesses can elevate the customer experience.

Adapting to Changing Customer Behaviour

All three panelists stress the importance of continuous development and customer-centric improvement. In the ever-changing e-commerce landscape, staying ahead is critical. Understanding customer behaviour through surveys, user testing, and engagement analysis empowers businesses to make informed decisions.

Thriving in the E-commerce Arena

As the panel discussion comes to an end, one thing becomes clear: navigating e-commerce challenges requires a strategic mindset. Optimisation, personalisation, and a customer-first approach are key. The insights shared by these experts resonate with JH’s commitment to direct, confident, and conversational communication.

Your Thoughts Matter

We invite you to share your thoughts and questions about e-commerce optimisation. At JH, we’re passionate about driving meaningful conversations and helping businesses flourish in the digital age. If you’re looking for more insights or information, feel free to reach out. The journey to e-commerce excellence continues, and we’re here to guide you every step of the way.

If you’re eager to dive deeper into the valuable insights shared during the Meet Magento UK panel, we encourage you to watch the full discussion. Gain a comprehensive understanding of the strategies and tactics discussed by Shaun, Suzana, and Dave. At JH, we believe in the power of informed decision-making, and this panel offers a wealth of knowledge to help you excel in the world of e-commerce.

Ready to Elevate Your E-commerce Strategy? Watch the Full Panel Discussion now and equip yourself with the tools to conquer the challenges of the modern e-commerce landscape. Gain valuable insights, expert perspectives, and actionable strategies that can transform your approach to digital commerce.