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The Breakthrough Agency.

Mystery, Merch & Making Change: The JH 2024 Festive Sock Campaign

Because sometimes the best gifts come with a side of revolution.

Here’s a festive plot twist: what if your Christmas shopping could spark joy AND create change?

(Spoiler: it can.)

HERITAGE MEETS HOPE.

THE DEAL? IT’S DELIGHTFULLY SIMPLE.

Picture this: you request some seriously cool socks to add to your JH sock collection and we throw in a mystery box of vintage JH swag (think rare finds from our vault). But then we also mirror your entire bundle for someone who really needs it through Nottingham’s Emmanuel House. Oh, AND we’ll toss in a £10 donation per request because why stop at socks when you can fund real change?

DECK YOURSELF OUT WHILE DOING GOOD.

WHAT’S IN IT FOR YOU?

  • Our limited edition 2024 festive socks (warning: may cause excessive compliments)
  • A mystery box of heritage JH merch (each one unique, all of them brilliant)
  • The warm, fuzzy feeling of knowing you’ve just doubled your impact

WHAT’S IN IT FOR OTHERS?

  • A matching clothing merch bundle goes to someone supported by Emmanuel House
  • A £10 donation helps keep their vital services running
  • Proof that style and substance can coexist beautifully

You get cool stuff, someone else gets warm stuff, and Emmanuel House gets extra support. Triple win!

LOCAL SUPPORT FOR LOCAL PEOPLE.

WHY EMMANUEL HOUSE?

Let’s talk about city connections. Whilst our team may be spread across the map these days, Nottingham is where our story began, and we still have our head office in the town centre. Walking the streets, you notice things – some good, some not so great, and you realise that being part of a city’s story comes with responsibilities.

Emmanuel House has been quietly revolutionising how Nottingham tackles homelessness since 1976. They’re not just handing out help; they’re transforming lives through prevention, intervention, and recovery. They do it without fanfare or judgement, supporting everyone from local residents to those who’ve fallen through society’s cracks.

Here’s what caught our attention: whilst the world was going remote, Emmanuel House stayed stubbornly, brilliantly local. They’ve been right here, in our shared streets, doing the hard work. As we continue to nourish our connection to our Nottingham roots, it feels right to support the organisation that never left.

For us, this goes beyond being just another corporate charity partnership. We want to be a better neighbour. Because when you really look at your city, you can’t unsee what needs to change – and you shouldn’t want to.

Want to join us in being part of that change? Visit Emmanuel House’s website and see their incredible work for yourself.

READY TO JOIN THE REVOLUTION?

The catch? When these bundles are gone, they’re gone. And trust us – our vintage merch collection has some genuine treasures worth hunting for. Each mystery box is different because, like all the best presents, it’s the surprise that makes it special.

Note: All heritage items are authentic JH gear from previous collections. Like snowflakes and fingerprints, no two mystery boxes are the same – and that’s exactly how we like it.