Arguably the biggest announcement at Magento Imagine 2017 was around their developments in B2B. It’s the hot topic for sure right now, B2B eCommerce is set to grow twice as large as the B2C marketplace by the end of the decade.
The B2B buyer has changed: they’re typically younger and granted buying permissions in more junior positions than before. Mobile-savvy, they’re consumers first – it’s time to rethink your B2B commerce, and your mobile offering needs to be a top priority.
B2B merchants are searching for new and improved ways to provide their customers with the best possible online shopping experience – and they’re right to do so.