LESS FAFF, MORE FOCUS: AI IN ADOBE COMMERCE EXPLAINED
AI isn’t the future of eCommerce, it’s the infrastructure already reshaping it.
Adobe Commerce is using AI to do what most platforms still struggle with: automate the grind, personalise in real-time, and scale without slowing down.
Here’s what it means in practice and how smart retailers are already using it to cut cost, save time, and convert more.
FACT: The global AI-enabled eCommerce market is projected to reach £6.92 billion in 2025 and grow to £13.68 billion by 2030, reflecting a compound annual growth rate (CAGR) of 14.6%
1. FROM MANUAL GRIND TO SCALABLE AUTOMATION
Forget the patchwork of tools and manual processes. Adobe Commerce is bringing intelligent automation to the heart of eCommerce operations.
- Content generation becomes instant with AI creating product descriptions and promotional copy that match brand tone.
- Site health and SEO are managed in the background, with AI automatically detecting broken links, fixing metadata, and optimising performance.
- Speed and efficiency aren’t just perks—they’re baked in. With AI-driven code and page speed optimisation, your store stays sharp under pressure.
This means leaner teams, fewer bottlenecks, and more room to focus on strategy—not spreadsheets.
2. AI THAT UNDERSTANDS, ADAPTS, AND CONVERTS
AI isn’t just making life easier behind the scenes. It’s front and centre in shaping how customers discover, browse, and buy.
Adobe Commerce personalises every touchpoint with tools like:
- Immersive shopping with 3D product renders and AR try-ons that let shoppers explore before they click.
- Live Search that understands shopper intent, not just keywords.
- Product recommendations tailored to real-time behavior, not outdated rule-based systems.
- Dynamic pricing that adapts to demand, competition, and buying signals—automatically.
Conversational commerce, powered by large language models, helping customers find what they need with natural chat or voice.
FACT: By 2025, AI is expected to drive 95% of customer interactions, highlighting its pivotal role in modern communication.
This blog is just a snapshot. Our full ebook, “The Retailer’s Guide to Everything Adobe Summit ”, dives deeper into how AI is being implemented by forward-thinking retailers—and how to make it work for your business today. 👉 Download the full guide here and start turning AI from buzzword to bottom-line booster.
3. WHY THIS MATTERS
From a technical standpoint, AI brings three high-impact advantages:
- Real-time Personalisation: No more static experiences. Every user gets a tailored journey that adapts as they move.
- Predictive Power: Forecast trends, behaviours, and demand before they happen.
- Scalable Efficiency: Automate the repetitive, so your team can double down on innovation.
That’s not hype—it’s happening.
FACT: Companies using AI for personalized merchandising report a 300% increase in revenue, a 150% rise in conversion rates, and a 50% growth in average order values.
4. WHO SHOULD PAY ATTENTION?
If you’re in charge of scaling an eCommerce operation, leading platform strategy, or owning the digital customer journey, this matters to you. AI is no longer optional—it’s infrastructure.
5. FINAL THOUGHT
If you’re spending more time on admin than outcomes, you’re not alone.
We help teams work out how to maximise AI where it adds value, and use it with purpose. For their customers, and for their teams to results faster.If you’re ready to make it work for your business, let’s talk.