Adobe Summit 2025

ADOBE COMMERCE IN THE CLOUD: LESS MAINTENANCE. MORE MOVEMENT.

Adobe Commerce is going versionless. This changes everything.

ACCS isn’t just a move to the cloud. It’s a complete rethink of what eCommerce infrastructure can do. Faster, more flexible, and genuinely designed for scale.

It’s the first Adobe Commerce solution that eliminates version upgrades entirely, with automatic updates and security patches handled by Adobe’s AWS-powered infrastructure.

Here’s what we’ve learned so far and why it matters if you care about speed, stability, and staying ahead.

INTRODUCTION

Adobe Commerce as a Cloud Service (ACCS), slated for launch in June 2025, represents a significant evolution in how we approach e-commerce infrastructure. It’s not just a lift-and-shift of existing capabilities into the cloud; it’s a reimagining of the platform from the ground up to leverage the benefits of cloud-native architecture. For merchants, this means no more version-lock headaches or costly upgrade projects.

This in-depth exploration delves into the technical architecture of ACCS, highlighting key components and discussing the tangible benefits for merchants seeking performance, scalability, and operational agility.

1. ARCHITECTURAL OVERVIEW

What’s different about ACCS

ACCS is designed as a fully managed, versionless Software as a Service (SaaS) platform, built on a foundation of microservices and containerisation. At its core, ACCS leverages Kubernetes, the industry-standard container orchestration platform, to manage and scale individual components of the e-commerce application. By leveraging this approach, the retailer becomes decoupled from the customisations when it comes to upgrades. Running on Amazon Web Services (AWS), ACCS takes care of all the scaling, security, and uptime-Adobe handles the infrastructure behind the scenes, so your team can focus on innovation and growth instead of maintenance and server management.

Why it matters

• Speed: Edge Delivery Services ensure near-instant page loads (90+ Lighthouse scores), directly improving SEO and conversions.
• Scalability: Individual microservices can be scaled independently based on demand, ensuring optimal resource utilisation and responsiveness, even during peak traffic periods.
• Resilience: Containerisation isolates components, preventing failures in one area from cascading to others. Kubernetes automatically detects and remediates failures, ensuring high availability.
• Flexibility: The microservices architecture enables rapid deployment of new features and updates without disrupting the entire platform.

What you can do next

This is just a glimpse. Dig deeper with exclusive insights, strategies and technical know-how to unlock the full power of AI in eCommerce. With practical tips and advanced breakdowns, this is your go-to resource for driving growth and efficiency. Register For Your Free Copy  of  the “Retailers Guide To Everything Adobe Summit”

2. KEY COMPONENTS AND TECHNOLOGIES

Scalable Catalog Engine

ACCS includes a revamped catalog engine designed to handle millions of SKUs and complex product variations across multiple brands and channels. The engine is optimised for performance, utilising advanced indexing and caching techniques to deliver lightning-fast product browsing and search experiences. Built for global expansion, supporting unlimited product variations and cross-border commerce out of the box.

Composable Catalogue Data Model (CCDM)

The CCDM serves as a centralised, adaptable hub for all product information. Unlike traditional monolithic databases, the CCDM supports a flexible schema that can be easily extended to accommodate new product attributes and data sources. APIs (Application Programming Interfaces) enable seamless integration with existing Product Information Management (PIM) and Enterprise Resource Planning (ERP) systems. Acting as a single source of truth for omnichannel retail, syncing inventory, pricing, and promotions in real time.

AI-Powered Commerce Tools

ACCS integrates Adobe Sensei, Adobe’s artificial intelligence and machine learning platform, to provide a range of intelligent features:

• AI-Driven Search: Leverages natural language processing (NLP) and machine learning to understand customer intent and deliver highly relevant search results.
• Personalised Recommendations: Utilises collaborative filtering and behavioral analysis to suggest products tailored to individual customer preferences.
• Dynamic Pricing: Employs machine learning algorithms to optimise pricing in real-time based on demand, competition, and customer behavior.

Edge Delivery Services

ACCS leverages Adobe’s Edge Delivery Services to deliver ultra-fast storefront performance.

By utilizing a global content delivery network (CDN), Edge Delivery Services caches static assets at edge locations worldwide, slashing latency and accelerating page loads. The platform is fine-tuned for Core Web Vitals-critical metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS)-ensuring your storefront ranks higher in search results while providing seamless user experiences.

Pre-integrated with Adobe Experience Manager (AEM), Edge Delivery Services enables non-technical teams to manage content through intuitive drag-and-drop tools. Business users can update promotions, product details, or marketing copy in real time without developer intervention, thanks to document-based authoring (via Google Docs/Microsoft Word) and WYSIWYG editing through the Universal Editor.

Versionless SaaS Model

ACCS operates on a continuous deployment model, eliminating the need for manual upgrades and platform downtime. New features and updates are automatically deployed to the platform, ensuring that merchants always have access to the latest capabilities. No more upgrade projects-Adobe handles all patches and updates, reducing TCO by 40-60%.

ACCS integrates Adobe Sensei, Adobe’s artificial intelligence and machine learning platform, to provide a range of intelligent features:

• AI-Driven Search: Leverages natural language processing (NLP) and machine learning to understand customer intent and deliver highly relevant search results.
• Personalised Recommendations: Utilises collaborative filtering and behavioral analysis to suggest products tailored to individual customer preferences.
• Dynamic Pricing: Employs machine learning algorithms to optimise pricing in real-time based on demand, competition, and customer behavior..

Generative AI (Firefly):  automates product descriptions and image variations, cutting merchandising workload by 30-50%.

What you’ve read here is only a peek behind the curtain. Our ebook “Retailers Guide To Everything Adobe Summit” provides a treasure trove of exclusive insights, strategies, and technical breakdowns.

3. WHY THIS MATTERS

• Reduced Operational Overhead: By abstracting away the complexities of infrastructure management, ACCS frees up internal IT resources to focus on strategic initiatives such as innovation and customer experience.

• Faster Time to Market: Out-of-the-box components and simplified onboarding streamline the deployment process, enabling merchants to launch new storefronts and features more quickly. ACCS’ self-service portal lets teams spin up sandbox environments in minutes.

• Improved Agility: The modular architecture of ACCS allows merchants to easily customise and extend the platform to meet their unique business requirements. Built-in analytics track performance gains post-migration, proving ROI to stakeholders.

4. WHO IS THIS FOR?

ACCS is ideally suited for:

• Large enterprises with complex e-commerce operations.
  
• Businesses seeking to scale rapidly and expand into new markets.
  
• Organisations that require high availability, performance, and security.
  
• Mid-market brands tired of alternate platform limitations but wary of traditional Adobe Commerce’s complexities.
  

5. OUR THOUGHTS

The introduction of Adobe Commerce as a Cloud Service is a game-changer. We see this not just as a technology upgrade, but as a strategic enabler. It’s the first enterprise-grade SaaS platform to deliver the intuitive ease of use typically found in consumer-focused solutions, now paired with Adobe’s renowned depth, flexibility, and scalability.

6. ACTIONABLE INSIGHTS

If your platform’s evolving but your agency isn’t, maybe it’s time for a switch.

ACCS is a rare chance to future-proof your stack without the usual pain.

We help eCom teams ditch the busywork and focus on what actually drives performance.

Ready to talk, Let’s line something up.