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Helping this national builder’s merchant lead the way

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The Details

One of the most established in their industry with 45 branches nationwide, building merchants Selco were relatively late in turning their attention to eCommerce – they had some catching up to do: They needed a platform that was scalable, flexible and robust, and a leading agency that’d make sure they’d accelerate faster than their competitors.

Our initial project involved the design and build of a site that utilised automated delivery, had click and collect and timed delivery for an enhanced omnichannel experience. We also integrated the ERP system, added a full credit & customer account management and had Customer / Product data syncing with the CRM system.

We needed to establish Selco with an online presence for their catalogue/branch stock, and their online solutions needed to complement their offline support services, as well as to ensure their site grew revenue significantly, to keep them up with (and ahead of) competitors.

Challenges included integrating with the ERP (Microsoft Navision) to access product and branch data, and supporting user journeys that combine online and in-branch touchpoints (clicks & bricks). And a mapping of their customer’s journey meant recognising the urgency for a successful mobile experience, so we needed to have an effective mobile and tablet site for their customers (now 66% of traffic).

Their new site includes:

  • Click and collect fulfilment service with one-hour turnaround
  • Balance and repayment system for credit account customers
  • Job planning tool with material calculators and picking lists
  • Custom checkout flow with date picking for delivery and collection
  • Optimised account registration and onboarding experience

The Project Tool App

One of the most recent and significant developments has been to introduce an exclusive and innovative new app to its offering, designed and built by JH. This Project Tool App is provides tradespeople with an entirely new and efficient way to carry out their work – and it’s proving extremely popular.

Why introduce an app?

It’s a scenario all tradespeople have been through before. They’ve got multiple jobs with details scribbled in notepads and it’s all too easy to lose track. Once they’ve seen a potential customer, it can take longer than promised to submit a price and they can end up losing the work. 

Selco’s new app has been designed with the aim of eliminating that headache for people working within the building trade. Now they can manage their trade projects on the go, using their phones. Not only that, they can use the app to get a quote over to a potential customer within minutes of viewing the job.

Building on Selco’s successful Project List function on its website, the app ensures that administration work during the pricing-up process is kept to a minimum and all the information is collated in a quick and efficient manner. With comprehensive product listings available on the app, tradesmen can quickly and easily create their shopping lists too.

How does it work?

Tradespeople who download the app are immediately given the option to create and title a new project, name a project start date and submit all of their customer’s personal details.

At this stage, there is the opportunity to add any supporting images which may be used to help them plan their work and any additional notes required. The tradesperson can then add Selco products and materials they will need for their job into a basket. These can be searched via the app catalogue – which is broken down into 20 different categories from bathrooms, to roofing to plumbing and heating for easy use for the customer – or via the Selco website directly accessible from the app.



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Whether it’s a new site or an existing one, Jamie’s ready to respond to you on
jamie@wearejh.com or +44(0)115 933 8784