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Design Digest: Storytelling, unusual eCommerce, design patterns for mental health

Pixar’s Rules of Storytelling applied to Product Managers and UX Designers

The art of storytelling is a powerful tool, one that can help shape the way users experience a product. A good story captivates, inspires, and motivates… what can we take from those principles to create better products? Here are seven habits of great storytelling for UX Designers and Product Managers – Inspired by the series of tweets from former Pixar artist and Film Director, Emma Coats – “22 #storybasics I’ve picked up in my time at Pixar”.

Creative and Unusual Ecommerce Experiences

Ecommerce websites today can often follow common patterns and themes, optimised for conversion, never wanting to break the mould or upset the standards, which ultimately leads to similar looking websites. Here’s an inspiring list of websites that have decided standing out and creating unique experiences for customers should be a priority.

Pattern Library for Digital Mental-health Services

As designers, we have a responsibility to be inclusive with our designs, but it’s not always easy to find resources that help you do that effectively. Design Patterns for Mental Health have a collated Pattern Library, with research and examples that can be used to ensure our work is inclusive and user-friendly.

Search UX: 6 Essential Elements for ‘No Results’ Pages

We can never be certain about a user’s journey when it comes to eCommerce, which is why it is important to consider all possible flows, ensuring that there are no “UX Dead Ends”. That’s exactly why Baymard Institute have researched and published another great article on “No Results” pages, detailing why, although hitting one isn’t necessarily a bad thing, having one that provides no useful information to a customer can cause them to abandon your site altogether.

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