5 Ways to Make the 2017 Holiday Period a Massive Success
We might still all be donning our flip flops, but for retailers, the thought of Christmas 2017 should be making its way to the forefront in terms of planning and strategising.
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We might still all be donning our flip flops, but for retailers, the thought of Christmas 2017 should be making its way to the forefront in terms of planning and strategising.
Every day you have customers visiting your store without making a purchase. Some will even have had the intention to buy and didn’t. How can you capture those potential sales?
If you’re anything like the average Google Analytics user, you can probably log in, click around, and get a rough picture of what your traffic looks like. Sound about right? You’re just scratching the surface.
Once the stuff of science fiction, we’ve now realised the power of Artificial Intelligence is a reality, and has applications far more practical than 80s sci-fi films suggested. Today A.I. is having quite an impact on everyday tasks – including shopping.
The full GDPR will mean rules for data protection are more or less identical throughout the whole of the EU. Tougher fines for non-compliance and breaches will be rolled out, and customers will have much more control over their data.
If you think spending money and other resources on social media marketing is a waste of time and money, think again. Social networks are bigger than ever, and with steady continued growth it’s a marketing route no eCommerce business can afford to ignore.
Our friends at Ebizmarts asked us to share some of our expertise on Mobile. We did just that, and you can read it right here.
Too often budgets, resources and all-round energies are focussed on driving new customers to a site – but getting them there means nothing if they’re met with an experience that’s not working hard to drive conversions.
Magento Enterprise tools are designed to be powerful, and easy to use too. The control and flexibility for merchants to improve their customer’s experience is unmatched – Enterprise makes it possible to inspire customers through a personalised experience, that’s easily tweaked and managed by merchants.
In the ever more competitive world of eCommerce, businesses must use every weapon in their arsenal to stay ahead of the competition. With that in mind, it should come as no surprise that planning ahead is key.
Jamie Huskisson — Head of Client Services
